Case Study: Puzzle Makeup
Puzzle is a cosmetics brand that specialises in cosmetics for mature skin using only high quality mineral ingredients that are talc and paraben free. All Puzzle cosmetics are cruelty free with no animal testing.
Our Goal is simple to understand your users and your business’s goals to build thoughtful strategy.
The Problem
Puzzle reached out to us to help with their under performing Ecommerce website. They were initially worried about a poor User Experience. Once we had completed the research phase we found their conversion rate was averaging far below the industry standard range of 3% to 5%.
From this point a User Experience study was completed to flush out the potential issues on the website.
Data-Driven - ROI Obsessed - User Experience Focused
Our services are all part of our process to build world-class websites and web applications.
We love building solutions that people love to use!
Research Findings
- Home page
- No clear goals on where they were trying to send people
- CTAs on original home page were not clear (particularly above the fold)
- Only some links in the site footer were working (seo blackhat)
- Main menu busy – throwing everything at user at once
- Quiz
- Confusing results page
- No need for next button
- Information Architecture – Shop Page didn’t have all the product categories.
- Magnetic Tray upsell – found via customer interviews & analytics (low use)
- “Broken” footer links & valuable content hiding in footer – fix black hat SEO
The Solutions
Home Page
- No clear conversion goals
- No clear Call to Actions
- Dead links in Footer
- The homepage overall was confusing and unclear
Our suggested solution was to do a ground up website redesign. They were already using Shopify so we suggested a new theme for it which we could customize to their needs and requirements. As well this helped their on-page SEO.
Information Architecture
- The main menu was confusing people with so many options
- The "Shop" page didn't list all the products
"Broken" Footer
- These dead links were confusing visitors
- These dead links in the footer were also hurting the SEO of the site.
Checkout Upsell
A simple solution was found where a modal could gently interrupt the checkout process and suggest the additional product.rrrrrr
Makeup Quiz
We decided the best solution was to re-work the results layout to make it easier for them to get to the products suggested.
Get in Touch
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Why work with 
Because we love building amazing user experiences!
We are a distributed company of creative and talented people who build world-class User Experiences focused Digital Marketing solutions. Our goal is simple – to understand your customer’s needs, utilizing Data and User Feedback at every turn, to reach your marketing goals!
We take our client relationships very seriously believing trust is earned through transparent and open communication. Take advantage of a half-hour consultation at no cost or obligation to you.f
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We really love talking shop and would love to chat about your project and goals! We just have a couple questions that will only take 3 short steps.
